Article 3 - Products Development.docx - Design Thinking Case Study Innovation at Apple Product development involves the formulation of an entirely new

Article 3 - Products Development.docx - Design Thinking...

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Design Thinking Case Study: Innovation at Apple Product development involves the formulation of an entirely new product, the modification of an existing product or its presentation, that satisfies a newly defined customer wants or market niche. The article that I chose, Design Thinking Case Study: Innovation at Apple, gives insight into Apple’s history and how it survived its most critical time between 1985- 1997. During this period Apple struggled to achieve market success and had increased competition from other giants such as IBM, which also decided to enter the PC computers market. The article sheds light on the role that design thinking and innovation played in helping Steve Jobs rescue Apple with his consumer-driven strategy and vision for the company. In the article it says how, Apple cofounded by Steve Jobs in 1976, was characterized by its first personal computer that was delivered with personal computer that was delivered with Apple OS. During this time Apple was dominating the market because there were no competitors
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