MKT TTM FEB 2017 (1).docx - Module Booklet Qualification...

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Module Booklet Qualification Pearson BTEC (HND) Travel and Tourism Management Unit 5 Marketing in Travel and Tourism QCF level 4 Unit code R/601/1744 Module type Core Credit value: 15 Blockstart date 27February 2017 Issue date 27 February 2017 Assignment submission date 21 May 2017 Lectures and formative assessment 10Weeks Summative assessment and feedback 2 Weeks Guided learning hours 60 Module leader Mr K.A Mayah 1
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Table of Contents Introduction .................................................................................................................................................................... 3 Unit abstract .................................................................................................................................................................. 3 Learning Outcomes and assessment criteria: .......................................................................................................... 3 Unit content: .................................................................................................................................................................. 4 Scheme of work ............................................................................................................................................................ 6 Recommended text books: ........................................................................................................................................ 10 Teaching and Learning Activities .............................................................................................................................. 12 Plagiarism: ................................................................................................................................................................... 12 Assessment: ................................................................................................................................................................ 13 ASSIGNMENT BRIEF ....................................................................................................................................................... 14 2
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Introduction Aim This unit enables learners to understand the concepts, principles and role of marketing and the marketing mix, and gain skills to use the promotional mix in travel and tourism. Unit abstract The aim of this unit is to develop learners’ understanding of the key concepts and principles of marketing as they apply to the travel and tourism sector. The unit aims to equip learners with the knowledge and understanding of the key factors affecting marketing environments and the role of marketing in different industries within the travel and tourism sector. The focus of this unit is initially on marketing at a strategic level before moving on to the functional and operational aspects of marketing as the unit progresses. Learners will investigate the implications for marketing in today’s competitive and service-based sector and will have the opportunity to develop practical skills of marketing. Learning Outcomes and assessment criteria: On successful completion of this unit a learner will: LO1 Understand the concepts and principles of marketing in the travel and tourism sector 1.1 discuss the core concepts of marketing for the travel and tourism sector 1.2 assess the impact of the marketing environment on individual travel and tourism businesses and tourist destinations 1.3 discuss the factors affecting consumer motivation and demand in the travel and tourism sector 1.4 analyse the principles of market segmentation and its uses inmarketing planning LO2 Understand the role of marketing as a management tool in travel and tourism 2.1 analyse the importance of strategic marketing planning for a selected travel and tourism business or tourist destination 2.2 discuss the relevance of marketing research and market information to managers in the travel and tourism sector 2.3 assess the influence of marketing on society LO3 Understand the role of the marketing mix in the travel and tourism sector 3.1 discuss issues in the product, price and place elements of the marketing mix 3.2 assess the importance of service sector mix elements to the travel and tourism sector 3.3 apply the concept of the total tourism product to an individual tourism business or tourist destination 3
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LO4 Be able to use the promotional mix in travel and tourism.
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