MGMT2130_FA19_05.pptx - MGMT 2130 Business Ethics and Social Responsibility Session#5 Business and Customers Course Structure • Introduction What Why

MGMT2130_FA19_05.pptx - MGMT 2130 Business Ethics and...

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MGMT 2130 Business Ethics and Social Responsibility Session #5: Business and Customers
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2 Foundations Introduction: What, Why, How Macro: Role of Business in Society Micro: Psychology of Corporate (Ir)responsibility Stakeholders Business and Employees Business and Customers Business and Suppliers Business and Communities Business and the Natural Environment Strategies Strategy and Innovation for Sustainability Implementing Sustainability Strategy Course Structure
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Agenda What are the key ethical issues in business-customer relationship? How shall business manage a crisis affecting its customers? How shall business apologize? 3
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As Customers, How Do We Want to Be Treated? 4
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Key Legal and Ethical Issues Related to Customers 5 Business needs to ensure general consumers rights: To choose (e.g., not to buy) To be safe (e.g., product safety, privacy) To be informed (e.g., advertising, disclosure of product information) To be heard (e.g., appropriate methods of addressing conflict and redress)
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Consumer Protection in Hong Kong 6
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Methods of Protecting Consumers Government Regulation Courts Industry Self-regulation Consumer Movement
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Advertising and Marketing Communications Code 8
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Self-regulation as Business Opportunities?
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