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The main reasons why you need channel partners are that Increase in sales with various market access method, ease of market advancement, and provide a dominant business model as a midpoint for customers and businesses. The roles of channel partner are the gaining of customers, promoting products, enhancing the value of products and assessing business performance. In addition, channel partners are responsible for conducting negotiations on product sales, identifying the latest trends at home and abroad, sharing risks and, last but not least, increasing profits. Next, let's look at direct marketing channels, consumers and manufacturers meet face to face, having some advantages. - (Reasonable price) Product prices can be lowered as distribution costs and storage costs are excluded. - (Customers' needs) It is easy to identify customers' needs and improve the products or services.
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