ENT 205.pdf - ENT 205 ENTREPRENEURIAL MARKETING COURSE GUIDE ENT 205 ENTREPRENEURIAL MARKETING Course Team Dr Mohammed Sanusi Magaji(Course Writer

ENT 205.pdf - ENT 205 ENTREPRENEURIAL MARKETING COURSE...

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1 ENT 205 ENTREPRENEURIAL MARKETING ENT 205 ENTREPRENEURIAL MARKETING Course Team Dr. Mohammed Sanusi Magaji (Course Writer) Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Lami Yaro (Course Writer) Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Dr. C.I. Okeke (Course Editor) Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Dr. Lawal Kamaldeen A. A(H.O.D) Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria Dr. Timothy Ishola (Dean) Department of Entrepreneurial Studies Faculty of Management Sciences National Open University of Nigeria NATIONAL OPEN UNIVERSITY OF NIGERIA COURSE GUIDE
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2 ENT 205 ENTREPRENEURIAL MARKETING National Open University of Nigeria Headquarters University Village Plot 91 Cadastral Zone Nnamdi Azikiwe Expressway Jabi, Abuja. Lagos Office 14/16 Ahmadu Bello Way Victoria Island, Lagos e-mail: [email protected] URL: Published by: National Open University of Nigeria ISBN: Printed: 2017 All Rights Reserved
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3 ENT 205 ENTREPRENEURIAL MARKETING TABLE OF CONTENTS Introduction What You Will Learn in this Course Course Aims Course Objective Working through this Course Course Materials Study Units Set Textbooks Assignment File Presentation Schedule Assessment Tutor-Marked Assignment Final Examination and Grading Course Marking Scheme Course Overview How to Get the Most from this Course Reading Section Tutors and Tutorials Summary
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4 ENT 205 ENTREPRENEURIAL MARKETING COURSE GUIDE INTRODUCTION This course guide tells you the nature of the course materials you are going to use and how you are expected to use them for meaningful benefits. It is expected that at least two hours should be devoted to the study of every unit. For each course units there are exercises. You are encouraged to do them. They serve as points of reflections, which are necessary for proper understanding of the facts. At the end of each unit, there are tutor-marked assignments, which you are expected to answer. They serve as revision and continuous assessment. Tutorial lectures will be provided. This is the opportunity you have for a face-to-face contact with your facilitator. Any area you did not understand will be explained during the tutorial classes. COURSE AIMS The course aims at exposing you (students) to the necessary information that will add to the student s knowledge on Entrepreneurial Marketing. The aim of the course shall be achieved by: Defining and explaining marketing in clear terms Examining the conceptual framework of marketing Discussing product marketing concept Explaining selling marketing concept Examining the corporate based strategy Distinguishing between a product and service Defining and explaining market strategy Itemising the various types of markets Highlighting the core marketing functions Some of the entities that are being marketed Identifying the forms of business organization Assessing the conditions for effective Entrepreneurial Marketing
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  • Summer '19
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