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IB Business Management Business Organisation and Environment 1.1 Introduction to Business Management: Exam Practice Question IB Business Management : www. Business Management IB .com 1.1 INTRODUCTION TO BUSINESS MANAGEMENT: EXAM PRACTICE QUESTION Read the case study information below and answer the questions that follow. RECESSION SPARKS NEW BUSINESS IDEAS Disney, MacDonald’s, Burger King, Proctor & Gamble, Johnson & Johnson, and Microsoft what do they all have in common? They all started during a recession or depression. The message, delivered to around 40 would-be entrepreneurs at a workshop in Str atford, east London is clear: don’t let bad economic headlines put you off. Most of the people at this session are not aiming at creating new multinational corporations. But during the coffee break, they seem pretty confident that their ideas can prosper even in the current climate. “I’m here to find out about starting a business providing CVs to school leavers,” says Jessica Lyons, wearing
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