COMPLETE MARKETING PLAN.docx - BUSINESS STUDIES 308 COURSE...

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BUSINESS STUDIES 308 COURSE CODE: QSA0294 MARKETING PLAN OF MILK DATE OF SUBMISSION: 15th MAY 2019 INSTRUCTOR NAME: MADAM NUR AHDA BINTI SANIN No. Group Members Matric Number 1. NUHA BINTI AIMAN 183675 2. SHARIFAH SABRINA BINTI SYED MOHD BASRI 183793 3. SITI MARIAM BINTI MOHD PAUZI 183798 4. NUR SABRINA BINTI SABARUDIN 183726 1 .0 MILKY MILK Group members: Nuha Binti Aiman 183675 Sharifah Sabrina Binti Syed Mohd Basri 183793 Siti Mariam Binti Mohd Pauzi 183798
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Nur Sabrina Binti Sabaruddin 183726 1.1 NAME: MILKY-MILK ADDRESS: No 114, Jalan Persiaran Klang, Kilang Milkymilk, 68100, Batu cave Gombak, Kuala Lumpur CONTACT NO: 03-89254047 WEBSITE: 1.2 BUSINESS OWNERSHIP : Corporation 1.3 NAME OF MARKETING DEPARTMENTS PERSONNEL: o Vice President of Marketing: Sharifah Sabrina binti Syed Mohd Basri o Marketing Manager: Nuha binti Aiman o Market Researchers: Nur Sabrina binti Sabarudin o Public Relations Employees: Siti Mariam binti Mohd Pauzi o Designers and Creative Services: Wan Amalia binti Wan Azman 1.4 BRIEF BACKGROUND OF THE COMPANY: Our company Milky Milk was founded in 1963 as joint venture between Singaporean partners and the Australian Dairy Produce Board. In 1969, the Singaporean partners purchase the Australian equity, resulting in the total localization of Milky Milk. Today, we are leading dairy company with annual sales revenues of more than $260 million in Singapore and RM 600 million in Malaysia. 1.5 PRODUCT SERVICE BACKGROUND OF THE PRODUCT:
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MARIGOLD HL Low Fat Milk is more than just ordinary milk. High in calcium and protein while low in fat and lactose, it is also fortified with 9 essential vitamins: A, B1, B3, B6, B12, C, D, E and Folic Acid. MARIGOLD HL Low Fat Milk is available in Durian, Mangosteen and Dragon fruit. HOW THE PRODUCT CAN SOLVE THE SOCIETY’S PROBLEM: In order to combat osteoporosis in society include marigold milky-milk in your diet. It contains 25% more calcium than ordinary milk which helps keep your calcium level balance. The protein in milk helps to rebuild muscle. Drinking a glass of milk after exercising helps the body recover and keeps soreness at bay while refinishing fluids that you lose during your workout. CHARACTERISTICS OF THE PRODUCT THAT CUSTOMER MAY FIND IMPORTANT : 1. Certified Halal by JAKIM To the non-Muslims, Halal products are quality products, simply due to the concept of Halalan Thoyyiban (Halal and wholesome) as HDC strongly advises all Halal certification applicants to comply with GMP and HACCP requirements. Thus, products certified Halal by JAKIM are Halal products which are safe to consume or use, nutritious and with quality. 2. Product labelling Labeling gives necessary information to the customers about the products. The customer can get knowledge about the quality and features of the product without tasting the product. They can recognize standard and the grade of the product. Label provides information about the price,
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