Homework Chapters 4-6.docx - Hyde 1 BUS 101 01 Homework Chapter 4-6 Case 4.2 1 Do you think TOMS’s One for One business model is sustainable in the

Homework Chapters 4-6.docx - Hyde 1 BUS 101 01 Homework...

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Hyde 1 BUS 101 01 Homework Chapter 4-6 Case 4.2 1. Do you think TOMS’s One for One business model is sustainable in the long term? Why or why not? TOM’s One for One business model can be sustainable in the long term. This generation places social causes in high regard. The one for one model is also a simple message that anyone can understand. “Consumers are enticed to buy the products because of the simplicity and tangibility of the proposition: for every product purchased, one is given away to a person in need. The social impact is clearer, easier to understand, and more personal than that of a traditional cause marketing company, such as Product Red, that donates a percentage of sales” (Marquis & Park, 2014). The media loves feel good type of stories, so one for one models help get free publicity. “The press is attracted to a story of a company doing good, and the simplicity of the message, the emergence of more and more buy-one give-one companies, and the growing consumer trends around social responsibility make these companies great candidates for media attention” (Marquis & Park, 2014).
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