5 - Environmental Analysis.pdf - ENVIRONMENTAL ANALYSIS(Part Two UTD-JSOM MS IN HEALTHCARE ADMINISTRATION HMGT 6321 – Dr Kannan Ramanathan 1 Strategy

5 - Environmental Analysis.pdf - ENVIRONMENTAL...

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UTD-JSOM MS IN HEALTHCARE ADMINISTRATION HMGT 6321 Dr. Kannan Ramanathan 1 ENVIRONMENTAL ANALYSIS (Part Two)
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UTD-JSOM MS IN HEALTHCARE ADMINISTRATION HMGT 6321 Dr. Kannan Ramanathan 2 Strategy and the Firm’s External Environment Strategy is ‘primarily concerned with external, rather than internal, problems of the firm and specifically with selection of the product-mix which the firm will produce and the markets to which it will sell. Igor Ansoff
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UTD-JSOM MS IN HEALTHCARE ADMINISTRATION HMGT 6321 Dr. Kannan Ramanathan 3 Dimensions of the External Environment Environment can be seen from multiple perspectives Dynamism, or rate of change Complexity, or being multi-faceted Scope, or impact on different entities Scale, or extent of impact Level: economy or industry?
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UTD-JSOM MS IN HEALTHCARE ADMINISTRATION HMGT 6321 Dr. Kannan Ramanathan 4 Environmental Analysis - Economy External Environment Assessing external environment Political / Regulatory Economic Social / Cultural Technological Porter’s Five Forces Model
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  • Spring '16
  • Kannan Ramanathan

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