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BSBMGT616-Develop and implement strategic plans MacVille’s Assessment 3
Table of contents Executive summary_____________________________3 Introduction___________________________________4 Vision, mission & values_________________________5 Strategic objectives_____________________________6 Market analysis________________________________6-8 Product and services____________________________9-10 Risk analysis__________________________________11 Strategies to achieve objectives___________________12-13 Action plan___________________________________14-15 Monitoring and evaluation_______________________ 16 Conclusion___________________________________17
Executive summary The main purpose of this report is to develop a strategic plan for MacVille’s to achieve its organisational objectives, mission and vision whilst also demonstrate its values. The company is currently embracing strategic alliance and partnership with Java Estate Company that supports and promote MacVille’s mission, desired outcomes and strategies. The recently conducted PEST analysis draws attention to the fact that there is a lifestyle trend towards eating out more frequently as the population ages and becomes more affluent, and higher-than- expected growth in the economy is predicted, because of a resource boom, these environmental factors will allow MacVille’s to increase its sales and profits and eventually become a successful business entity. MacVille’s organisational objective is to become a national brand and integral part of the hospitality industry. MacVille plans to achieve this within the next five years.
Introduction MacVille’s is in the business of providing espresso machines that meet the efficiency, reliability and sustainability needs of the client. Their vision is to become an integral part of the hospitality industry. The operation of MacVille is an area of a strong value-add, with the state of the art Management Information System, forming part of MacVille’s infrastructure. The company has excellent marketing and sales strategies. MacVille’s customer service is also a strong point for them. The company has a formidable reputation in the hospitality field. However, outbound logistics is an area that needs to be improved. The company relies on a three-year contract with a delivery firm to deliver its goods to customers. This is a major setback for MacVille’s. MacVille’s is very much concerned about its competitors which post a serious threat to MacVille’s in achieving its objectives. However, a strategic alliance and partnership can help MacVille to achieve these objectives.
Vision Within the next five years, MacVille plans to become a national brand, and will be accepted as an integral part of the hospitality industry, perceived as a key component in the success of hospitality establishment, both large and small. Mission MacVille’s mission is to sell and service espresso coffee machines that are efficient, reliable and sustainable to the hospitality clients, in every state of Australia. Organisational values MacVille’s values have been the same for as long as the organisation has existed. For their stakeholders, it has always been about stewardship and about adhering to professional and moral standards of conduct in all that they do, for their people, the company is

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