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BSBMGT616-Develop and implement strategic plans MacVille’sAssessment 3
Table of contentsExecutive summary_____________________________3Introduction___________________________________4Vision, mission & values_________________________5Strategic objectives_____________________________6Market analysis________________________________6-8Product and services____________________________9-10Risk analysis__________________________________11Strategies to achieve objectives___________________12-13Action plan___________________________________14-15Monitoring and evaluation_______________________ 16Conclusion___________________________________17
Executive summaryThe main purpose of this report is to develop a strategic plan forMacVille’s to achieve its organisational objectives, mission and visionwhilst also demonstrate its values. The company is currentlyembracing strategic alliance and partnership with Java EstateCompany that supports and promote MacVille’s mission, desiredoutcomes and strategies.The recently conducted PEST analysis draws attention to the factthat there is a lifestyle trend towards eating out more frequently asthe population ages and becomes more affluent, and higher-than-expected growth in the economy is predicted, because of a resourceboom, these environmental factors will allow MacVille’s to increaseits sales and profits and eventually become a successful businessentity.MacVille’s organisational objective is to become a national brand andintegral part of the hospitality industry. MacVille plans to achieve thiswithin the next five years.
IntroductionMacVille’s is in the business of providing espresso machines thatmeet the efficiency, reliability and sustainability needs of the client.Their vision is to become an integral part of the hospitality industry.The operation of MacVille is an area of a strong value-add, with thestate of the art Management Information System, forming part ofMacVille’s infrastructure. The company has excellent marketing andsales strategies. MacVille’s customer service is also a strong pointfor them. The company has a formidable reputation in the hospitalityfield.However, outbound logistics is an area that needs to be improved.The company relies on a three-year contract with a delivery firm todeliver its goods to customers. This is a major setback for MacVille’s.MacVille’s is very much concerned about its competitors which post aserious threat to MacVille’s in achieving its objectives. However, astrategic alliance and partnership can help MacVille to achieve theseobjectives.
VisionWithin the next five years, MacVille plans to become a nationalbrand, and will be accepted as an integral part of the hospitalityindustry, perceived as a key component in the success of hospitalityestablishment, both large and small.MissionMacVille’s mission is to sell and service espresso coffee machinesthat are efficient, reliable and sustainable to the hospitality clients, inevery state of Australia.Organisational valuesMacVille’s values have been the same for as long as the organisationhas existed. For their stakeholders, it has always been aboutstewardship and about adhering to professional and moral standardsof conduct in all that they do, for their people, the company is