WOLFGANG KELLER AT KONIGSBRAU-TAK HR Case Study
INTRODUCTION Konigsbrau-TAK (Ukrainian subsidiary of Konigsbrau A.G., German based brewery) • Vladimir Antonov (Chairman) • Wolfgang Keller (Managing Director) • Dmitri Brodsky (Commercial Director) • The Wolfgang Keller’s case revolves around the observation that within teams, diversity of demographics and difference of personal styles often are sources of conflicts. • The conflicts that reside between Keller and Brodsky are due to their differences in ages and in management styles, as well as their perceptions over each other. • Keller sees Brodsky as incompetent in directing sales • Brodsky thinks Keller is intrusive in other departments’ activities Konigsbrau A.G., Munich Managing Board Wolfgang Keller Managing Director Dmitri Brodsky Director (Commercial Dept.) Ivan Zelenco Marketing Director Vladimir Antonov Chairman COMPANY KEY PLAYERS
PROBLEM STATEMENT To address the conflict between Brodsky and Keller which has led to inefficiency and a negative environment inside the firm
PROBLEM STATEMENT Brodsky Task oriented Explicit Individual Risk Taking Tight Shared Linear Facts Simple Keller Relationship Implicit Group Risk Avoiding Loose Concentrated Circular Thinking Complex IDEOLOGICAL DIFFERENCES Keller’s Weakness Micromanager Little efforts towards building relations with Brodsky Poor constructive feedback Brodsky’s Weakness Career Choice (does not focus on personal strengths) Little efforts towards assimilating into work- place culture Lacks respect for Keller Keller’s Strength Product/Action Oriented Good mentor (staff he brought into company
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- Fall '19