chapter 3- bus pol (cpm).pptx - COMPETITIVE PROFILE MATRIX...

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COMPETITIVE PROFILEMATRIX
COMPETITIVE PROFILE MATRIXCompetitive profile matrix show the clearpicture to the firm about their strong pointsand weak points relative to their competitors.Competitive profile matrix is an essentialstrategic management tool to compare thefirm with the major players of the industry.
COMPETITIVE PROFILE MATRIXInternal Factors Evaluation matrix onlyinternal factors are evaluated and in ExternalFactors Evaluation matrix external factors areevaluated but CPM include both internal andexternal factors to evaluate overall positionof the firm with respective to their majorcompetitors
THE CPM CONSISTS OFFOLLOWING ATTRIBUTES:Critical Success FactorsRatingWeightWeighted ScoreTotal Weighted Score
CRITICAL SUCCESS FACTORSCritical success factors are extracted afterdeep analysis of external and internalenvironment of the firm.

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Term
Fall
Professor
NoProfessor
Tags
Management, Hilbert space, Campus Life, Fred R David

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