BA 10 - Marketing 1 - 4. 5. Momma-m0- 1. The four P5 of...

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 2
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 4
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Background image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: 4. 5. Momma-m0- 1. The four P5 of marketing are: 2a.“ publicity, price, place, and promotion. product, price, place, and promotion. product, profit, price, and promotion. product, price, performance, and promotion. most successful at selling element of the four Ps Z. Yang IS trying to determine what type of retail outlet would be his new line of plumbing supplles He 18 focusing on the of marketing. a. product ,b: pn'ce c. place ,d.’ perfonnance Environmental scanning is the term businesses use to describe: a. the monitoring of environmental impact. b. the scanning process used at the customer checkouts. Q their efforts to monitor the marketing environment. d. their efforts to control the business environment. Michelle needs to gather secondary research informa ' her most probable source is a(n): ,a/ telephone survey. b. government agency. c. focus group. /d./ in-store experiment. young children 11an at home 0110's market 13 segtnen a. benefit. b. behavior. 0. psychographics. demographics. You have received a telephone call fiom a local mortuary for the second time this month. They are trying to convince you that now is the time to plan for your eventual death. The mortuary is offering you a(n) product. a. convenience b. shopping [0 unsought d. specialty 8. Roric is installing a brand new mainframe computer into his business Operation this week. The expense is justified because of the cost savings he hOpes to gain over the next several years. The computer is: a. a capital good. /b’." " classified as supplies and services. c/ classified as materials and parts. d. a specialty good. 9. Which of the following is NOT one of the four steps in bringing a new product to market? a. commercialization maturity c. idea generation and screening (1. concept development 10. Promotional expenses are usUally lowest in which stage of the product life cycle? a. decline )2; growth c. maturity d? introduction 11. All of the following are intermediaries EXCEPT: 3. agents. b. merchant wholesalers. c. consumers. d. retailers. 12. Distribution channels in many foreign countries tend to be . than those in the United States. ‘ a. longer but more eficient _ a, longer and less efficient shorter but less efficient shorter and more efiicient 9-957 14. 15. 16. 17. 18. 13. Optimal market coverage is achieved by: shear?» Exclusive distribution means that The tasks of demand forecasting, order processing, inventory management, warehousing, controlling all marketing efforts. advertising to the total market. using a long distribution channel. ‘using a good strategy in selecting a distribution channel. only one manufacturer has the right to market the product only one wholesaler has the right to represent the manufacturer only one retailer has the right to represent the manufacturer a limited set of retailers have the right to represent the manufacturer materials handling, and transportation are part of: a. b. c. d Danielle owns and Operates an independent business. She maintains her own displays in a number of grocery stores, where she takes inventory, restocks the shelves, and bills the 999‘s»? physical distribution. market research. inventory control. retailing. merchant wholesaler. agent. broker. manufacturer's representative. retailers only when her goods sell. Danielle is a(n): a b. c. d. A a. b. c d limited-service wholesaler. rack jobber. agent. broker: fixed cost is: the same no matter what thelevel of sales. an expense that fluctuates with sales and overhead. determined by adding a reasonable profit to the cost. also known as a markup price. in a given geographic area. intermediary who takes ownership to products that it sells is called a(n): 19. 20. 21. 22. 23. A company that sets a high pn'Ce on its goods before the competition is able to‘enter the market is using the strategy of: 999‘!” skimming. penetration. leading. markup. Every ad is trying to convey: a” b. c. a: humor. a testimonial. a single, simple message. sexual appeal. The point in personal selling at which the deal is actually consummated is called the 9953‘!” stage. follow-up closing handling objections presentation All the following are considered part of consumer sales promotions EXCEPT: 999‘!” catalogs. price-offs. contests. premiums. Cadillac has introduced a new, smaller luxury car to compete with European and Japanese imports. It’s called the Catera and is marketed with a cartoon duck as “The Caddy that zigs”. It is manufactured by adding luxury features to a standard sedan from GM’s German subsidiary, Opel. Based on this summary, this looks like an example of: a. b. c. 9K The marketing concept A multi-brand strategy A production mentality Outsourcing production 25. 26. 27. 28. A jeans company menses a commercial in which a youth who appears to have been in a cat I wreck “flat-lines” (appears to die.) The commercial is amusing to young TV viewers but ’1 distressing to older viewers. This is an example of: a. Appealing to a particular market segment b A failure to pre-test the commercial c. A failure of marketing ethics d Appealing to a particular market position Marriott has several different lodging concepts (such as Residence Inn and Fairfield Inn) which appeal to difi'erent groups of consumers. To be successful, the firm must make the entire appealing in each case. a. marketing mix b promotional mix 5% cost structure d'f' marketing concept the 1990s, two important trends in shipping are the increasing use of In a. containerization and truck-load shipping b. containerization and tracking shipments c. interrnodal transportation and barge trafiic d. airfreight and pipeline distribution In the 1930’s the successful adOption of assembly-line manufacturing led John Maynard Keynes to declare: “We have solved the problem of production.” In the 1990’s it’s fair to say, we have solved the problem of: a. promotion b pricing c. distribution d disposal “AIDA” —Attention, Interest, Desire and Action is an acronym best described as: a The purpose of promotion b“ The marketing mix c. What ad copy does d The consumer buying process a. award-wmnmg commercrals aren t always successfiil m mcreasmg sales b. award-Winning commercnals are likely to produce supenor profits 0. commercrals which people like or which make people laugh lead to higher profits d. commercrals which are successful ofie ' 30. The most important thing to remember about channels distn'bunon when marketmg internationally is: a. There are the same types of retailers in all countnes they just have drfi‘erent names b.' You can avord paying customs duties If you use contamen'zed shipping c. Most countnes have fewer layers of wholesalers and distributors than we do 1n the US d. Retallrng In many other countnes 18 subject to more restnctwe government regulations 3 1 . to this question and write “B” on the scantron in the ...
View Full Document

This note was uploaded on 04/01/2008 for the course BUSINESS 10 taught by Professor Robinson during the Fall '01 term at University of California, Berkeley.

Page1 / 6

BA 10 - Marketing 1 - 4. 5. Momma-m0- 1. The four P5 of...

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online