solomon_rprc10_tb_14.doc - Marketing Real People Real Choices 10e(Solomon Chapter 14 Promotion II Social Media Marketing and Other Communication Tools 1

solomon_rprc10_tb_14.doc - Marketing Real People Real...

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Marketing: Real People, Real Choices, 10e (Solomon)Chapter 14 Promotion II: Social Media Marketing and Other Communication Tools1) Today's consumers are increasingly getting information from one another rather than from the original source. This new communication landscape is referred to as ________.A) the groundswellB) authenticated streamingC) integrated marketing communicationsD) stealth marketingE) the brand communityAnswer: ADifficulty: EasyLO: 14.1: Understand how marketers communicate using an updated communication model thatincorporates new social media and buzz marketing activitiesAACSB: Written and oral communication2) Instagram, Twitter, and virtual worlds are all examples of ________.3) Which of the following is a service that lets users post short text messages to a feed that can be subscribed to by followers?
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4) A ________ is a loyal customer who is recruited to communicate with and sell to others for a brand they care a great deal about.5) An avatar is a ________.A) site that creates a connection between a consumer and a brandB) mobile app with increasing popularityC) type of location-based networkD) component of the Internet of ThingsE) graphic representation of a userAnswer: EDifficulty: EasyLO: 14.1: Understand how marketers communicate using an updated communication model thatincorporates new social media and buzz marketing activitiesAACSB: Information technology6) Which of the following is true of virtual worlds?
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