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Why and how do tourists develop and/or resort to stereotypes while traveling away from their home environment?Why are stereotypes often inaccurate? Why are stereotypes helpful? Why are stereotypes dangerous? How can we modify and/or eliminate stereotypes? Stereotypes refer to the attribution of traits, labels, and perceptions of people based on a generalization due to lack of knowledge. The perception of other people and other cultures is influenced strongly by cultural similarity and familiarity. When people can find similarities between themselves and their cultures, there is a sense of positive affiliation and acceptance. For the opposite, if there is a lack of familiarity, negative perceptions may naturally occur. Negative perceptions last longer than positive ones and are more difficult to change. Stereotyping is a concept that is associated heavily with traveling. Tourists resort to stereotypes of a host country while traveling because they typically do not have a deep understanding of the culture and people, at least prior to visiting. These stereotypes, whether they are positive or negative, are usually based from literature, media, educational sources, prior travel experience, and other tourists’ feedback. Perceptions are subjective, therefore, they are not facts and can not always be reliable. This is why stereotypes are often inaccurate. Taking one person’s perceptions of a certain group as facts leads to the spread and acceptance of stereotypes. It also makes you more inclined to ignorance. People should always keep in mind that stereotypes are typically not true. Understanding that is a major step in becoming more aware of your beliefs as well as others. As a person, you should be open to creating your own opinions and thoughts as you live through new experiences. Realizing that stereotypes are quite often inaccurate will help you as a person become more aware of other cultures and to the world around you. Stereotypes can be helpful in some cases. The stereotype that comes with going to an elite, ivy league university is that you are extremely smart and have a great resume that led to admission. Let’s say two people apply for the same job on Wall Street. They have essentially the same resume, except one applicant went to Harvard and the other applicant went to a school in the California State University system. Based on the