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Competitive StrategyAssignment: - Report: Case Analysis and Application of Strategy ModelsWoolworths and Its Business Level StrategySubmitted By:Chhabi MC (EMV22982)Prince Raj Wagle (EMV22980)Group: S3-34
Executive Summary:Woolworths is a milestone of Australian retail industry. The Woolworth organisation isserving its consumers and customers since 1924. The company offers mainly fooditems and some other lifestyle-based items like DVD, Magazines and so on. Theorganization considers buyers as their primary concern. Hence, in order to meet theirrequirements and satisfy their daily needs, Woolworths offers products in lowestprice. The organization makes every member to perform according to this objectiveof the company. However, there are some weaknesses and strategic issuesassociated with the company, such as- lack of competency, huge job stress on theemployees, lack of presence of social media and so on. To analyse the businesslevel strategy of Woolworths and its strategic issues the following article has usedsome theoretical frameworks, such as- SWOT and Porter’s Generic Strategy. Somerecommendations have been presented to overcome the current issues.
1.0 Introduction:Woolworths is a renowned retail chain of Australia that offers mainly groceryproducts to the consumers. It is owned and supported by Woolworths Limited. Theorganization has taken its first step within the industry in 1924 (woolworths.com.au.2019). Woolworths is considered as one of the giant players of Australian retailsector, as it covers huge market share. Its wide range of products helps the authorityto grab the attention of the consumers significantly. In order to live a healthy andaffordable lifestyle, large number of consumers relies on the fresh vegetables, meat,fish and other grocery items of Woolworths. 115,000 employees of different brancheshelp the organization to fulfil its vision of serving consumers better (Morioka, Evansand de Carvalho 2016). The following article has discussed about business level strategy of Woolworths.This strategy has been discussed on the basis of two theoretical frameworks, suchas- SWOT analysis and Porter’s generic Strategy. Strategic issues of theorganization have been highlighted through this article and recommendations havebeen given on the basis of the issues. Business Level Strategy:Woolworths, being a giant player of retail industry has adopted some business levelstrategy to run the organization in an appropriate manner. These strategies aredesigned on the basis of the vision, mission and values of the company.