BUS 518 – Fall 2019V. 08/19/2019Page 1BUS 5181WWMANAGERIAL RESEARCH ANALYSISCourse Numbers: 10722FALL 2019INSTRUCTOR INFORMATIONWlamir Gonçalves Xavier, Ph.D.College of Business - Eastern New Mexico UniversityEmail: [email protected]IMPORTANT MESSAGES1.All contents of this syllabus are subject to change as needed.Being aware of anychanges is your responsibility.2.A web class is an independent study course. You are required to do the work insolitude without the benefit of meeting in a classroom and interacting with classmatesand me. Therefore, you need to have a strong measure of self-discipline in keeping upwith the workload and the readings.3.Please send all written communication related to this course byBlackboard mail, notemail.
BUS 518 – Fall 2019V. 08/19/2019Page 2OVERVIEWCourse Catalog DescriptionA research project-based course involving the concepts, tools, and techniques used inapplying the scientific method in the business environment. Topics include: scientificmethod, research process, types of research, questionnaire design, statistical tests,analysis and presentation of results.Course Pre-requisitesThere are no pre-requisites for BUS 518.Course credits3 credits.Course Learning ObjectivesManagerial Research Methods is designed to prepare MBA students with a betterunderstanding of using, interpreting and conducting research for the workplace andfurther studies. As learning outcomes, students will:1.Develop a primary set of skills for conducting business research procedures.2.Demonstrate how to report statistical findings effectively and develop analysisreports.3.Interpret and evaluate published research articles pertinent to a given topic.4.Recognize the ethical issues and implications involved in business research.5.Describe the research process and important concepts therein.Required textbookTitle: Business Research MethodsSubtitle: Custom Edition for Eastern New Mexico UniversityAuthor: Zikmund/Babin/Carr/GriffinEdition: 9thBinding Style: Loose LeafISBN 9781305304468Obs.: The full version of the book is also adequate.
BUS 518 – Fall 2019V. 08/19/2019Page 3STUDENT RESPONSIBILITIESA.Behavior and PreparationAll members of this class will be treated with respect.You are responsible foraccessing the course Blackboardthroughout the semester regularlyfor noticesand messages.Please carefully review the “Course Schedule”below that listswhen you are to read chapters in the textbook, participate in discussions, andcomplete assignments.