BUS453_DiscussionBoard_Example.pdf - 10/15/2019 Preview...

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10/15/2019Preview1/1What is the relevance of celebrity endorsements as a marketingtool? Explain why you would or would not use celebrity endorsements andcomment on the risks involved.Please focus your response on the theory presented in the textbook and the suggestedarticles. DO NOT rely on your personal opinion. You should avoid posts starting with "Ithink, I guess, I like". Include academic references, examples, and data to support youranalysis. Please use the following articles to learn a bit more about the subject:Seno, D., & Lukas, B. A. (2007). The equity effect of product endorsement by celebrities:A conceptual framework from a co-branding perspective. European Journal of
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Term
Spring
Professor
N/A
Tags
Marketing, Advertising, Endorsement, Journal of Consumer Marketing

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