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Business Research
Design
Week 4 Tutorial
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BUSM4448
2
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2
3
Week 1
Introduction to Business Research Design / Wicked Problem
Week 2
New ways of researching customers
Week 3
New ways of researching for innovation
Week 4
Researching for new insights
Week 5
Researching the future
Week 6
Managerial research that improves organisational performance
Mid-Semester Break (2nd - 8th September 2019)
Assignment 2: Individual Written Assessment, Due Monday 9
th
September 2019
23:59PM (40%), 3000 - 4000 words– discussion of 3 HBR articles
Business Research Design
4
Week 7
Essential features of an impressive and convincing managerial research plan
Week 8
How to use relevant literature as a key part of your research plan
Week 9
Qualitative Research
Week 10
Quantitative Research
Assignment 1: Class Presentations – Group Marks 20% (2 groups)
Week 11
Case study research
Assignment 1: Class Presentations – Group Marks 20% (2 groups)
Week 12
Case Studies
Assignment 1: Class Presentations – Group Marks 20% (2 groups)
Week 13
Assignment 3: Individual Research Plan, Due Monday 21
st
October 2019
23:59PM (40%), 4000 words – Research Plan
Business Research Design
5
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Week 3: New ways of
researching for innovation
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- Fall '19
