10-2 - 10-4 - 10:32:00 AM 10/2 Political Culture Beliefs...

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08/10/2007 09:32:00 10/2 Political Culture Beliefs Values ideas Political Socialization} Public Opinion} Polls Political Socialization- Transition of values from one generation to the next Family School Peer Church 1824 Polls of Public Opinion Literary Digest Magazine 1916 Sent out ballots to subscribers, people w/ telephones, and people w/ cars “Slice” Poll Poll 1,500-2,000 people  +/- 3% of public opinion 1. Benchmark Poll 2. Tracking Poll
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Exit Polls CBS-1976 Wait until after they vote then ask in which way they voted DISCUSSION Why study public opinion? Helps those up for election know what to focus on for election What goes into a good poll? Sample size (1,000-1,500) Political Socialization
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