Business report_18987515.docx - Communication in Business Semester 2 2017 Assessment Two Business Report First Name Kuang Chieh Last Name Tan Student ID

Business report_18987515.docx - Communication in Business...

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Communication in Business Semester 2, 2017 Assessment Two: Business Report First Name: Kuang Chieh Last Name: Tan Student ID: 1898715 Email: [email protected] Unit Name: Communication in Business Unit Code: MGMT1000 Assignment Title: Business report_18987515 Date Submitted: 09/09/2017 Tutorial Day: Wednesday Tutorial Time: 2:00- 4:00pm Word Count: 1567
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The Review of Alphabet’s Social Performance in regards to Privacy Rights and environment Introduction The Alphabet Company is one of most important multinational conglomerate in the industry, owning many subsidiary corporations. It is parent company of Google and several former Google subsidiaries, such as CapitalG, Calico and YouTube. Alphabet operates cross several industries, including technology, Internet, life science, investment capital and research. (Alphabet) One of a major source of income is come from advertising revenue on Google and Google Network Members’ properties, such as Google app, Gmail, Google map and Google.com. (Alphabet 2016) Nowadays, Companies have invested more resources in corporate social responsibility activities, because attention to the ethical and social responsibilities has risen. Therefore, providing the ethical practices is in need and perhaps enhancing the operation of business. Alphabet has a well-known reputation about their sustainability regarding to their business. (Katzeff, 2016) This business report examines and critiques two aspects of Alphabet’s social performance with regards to how it fulfilling society’s expectation. The stakeholders of Alphabet are individuals and groups who affect or are affected by an organization's actions, including general public, government bodies, employees and communities. (Smudde, 2011) Public privacy, such as deliberate search manipulation and censorship (Koene et al., 2015) are examined, in addition, actions dealing with environmental matter is discussed in the positive and negative analysis. Follow by, the impacts and implications of the company’s behaviors on society and stakeholders. The Case Against Alphabet Violation of individual privacy and issue arise from it are most crucial controversies that faced by Alphabet. There are several lawsuits against Alphabet, or its subsidiary Google regards to invasion of privacy around the
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world. One of most famous law case was between United States and Google. It cost company $22.5 million and it was largest civil penalty in Federal Trade Commission (FTC). In the case, FTC found Google liable for misrepresenting privacy term to users who uses Safari Internet browser in Apple devices. The company especially told Safari users tracking software would not work on browser because of setting of Safari. And then the business collected users’ information about their web-browsing activities and uses that information to serve online ads targeted to the user’s interest or for other purpose. The behavior done by the company was not ethical and moral towards their stakeholders. (Federal Trade Commission, 2102) According to a privacy poll, that
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