reklaming.doc - THE BANKS ASSOCIATION OF TURKEY PRINCIPLES...

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T HE B ANKS A SSOCIATION OF T URKEY PRINCIPLES AND CONDITIONS GOVERNING ADVERTISEMENTS AND PROMOTIONS OF MEMBER BANKS OF THE BANKS ASSOCIATION OF TURKEY * Scope Article l – Advertisements, promotions and publicities of the member banks through all and any communication means such as radios, televisions, films, printed media, internet, and advertising boards or in any way whatsoever can not be in contradiction with the principles and conditions specified under this Regulation prepared by the Banks Association of Turkey in accordance with Article 80 of Banking Law No. 5411. Limit for Advertisement Spending Article 2 – Member banks are free to determine the total sum of their advertisement and publicity spending they will make inside or outside Turkey. Principles to be Complied in Advertisements and Publicities Article 3 - 1. The advertisements and publicities to be made by the member banks can not be of a character to cause unfair competition between banks. Advertisements and publicities degrading and humiliating other banks, and inspiring doubts about their financial strength, though indirectly through implications, are not allowed to be made by any member bank. 2. Advertisements and publicities of the member banks can not contain any statements and visuals that hurt the standing of the banking sector in general or that may create doubts about the wholesome management of the banks. 3. Advertisements and publicities to be published by the member banks should be of a character that promotes the relevant bank and the services and financial products offered by it. It is a fundamental
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