3- correction case hana.docx - Hana Attia 900160783 BADM 2001 Introduction to Business Dr Iman Megahed Assignment(3 Mini Case Study 1 What is the role

3- correction case hana.docx - Hana Attia 900160783 BADM...

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Hana Attia 900160783 BADM 2001 Introduction to Business Dr. Iman Megahed Assignment (3) Mini Case Study 1) What is the role of business in society? The role of business in the economy is to create wealth as well as employment and provide strategic goods. Moreover, it creates flow of money and goods therefore lead to a productive economy. It also generates international trade opportunities as well as cause economic growth. As for the role of business in the society, it creates profit for the investors and owners of the business. In addition, it changes the lives of many people since it offers many job opportunities. 2) What is a market segment? Explain this in light of the Juicy Fruit case study. Market segment is a group of customers in the market who have similar needs or wants. In the juice market, there are two main segments one who cares about the price and one that cares about brand image and packaging.
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