Running Head: PAMPERS MARKETING STRATEGY 1 Pampers Marketing Strategy Name Institution
PAMPERS MARKETING STRATEGY 2 Pampers Marketing Analysis Paper Marketing Strategy for Pampers Procter & Gamble (P&G) First, the production, sales, and market share of the diaper industry are owned by pampers which is a product of Procter & Gamble Corporation. The approach of disposable diapers serves as one of the amazing examples of market influence whereby users are dissatisfied with the status quo. Pampers diapers were first launched in 1956 following a keen observation of the infamous Vic Mill, a fierce researcher of P&G who disliked the frequent changing of pieces of cloth of his baby grandchild. Subsequently, he tipped a colleague within the company’s Division of Exploration in Ohio, Miami to find out the practicality of designing a disposable diaper. Introduction The importance of excellent marketing skills depends on the company’s ability to implement conceived plans, pricing, launch, promotion as well as the product or service distribution in order to establish a mutual satisfaction to both the customers’ needs and organizational objectives. Therefore, precise market management of a product demands critical decision making with respect to target market identification, market positioning within the consumers’ minds, adopting proportionate pricing policy, and sustaining the product availability to all client segments. The aforementioned factors are the common four marketing mix, which assists in conducting the product market analysis. Hence, the brief aim of this paper identifies and highlights an extensive product market analysis of the existing pampers that serves as the global strategic business component of (P&G) Procter & Gamble.
PAMPERS MARKETING STRATEGY 3 Company’s Profile of Procter & Gamble (P&G) Descriptively, the Procter & Gamble Corporation is currently one of the biggest players in the fast-moving consumer’s product industry across the world. It is headquartered 9in Cincinnati that employs at least 130,000 employees with a global presence in Americas (North and South), Europe, and Asia. According to (Boone, 2012) the Corporation worth is approximated at $9 Billion and has undergone a 4.5 percent increase in its revenue collection from 2011, although the comprehensive investment in marketing and advertising has resulted to a slight decrease of the company’s operations affecting the net profit for the past three years. Expressly, the organizational structure is in a way divided into four operational departments, namely; Global Business Service, Global Business units, corporate functions, and Global Operations. Generally, there are at least six fundamental departments of this company; namely- family care, baby care, grooming, snacks, health care, pet care, fabric care, home, and beauty care. Conversely, the management structure of the listed departments is incorporated into three units; Health, Beauty, wellbeing, as well as Household care. The Procter & Gamble (P&G) has
- Winter '16
- Prof Geofrey Netondo