MKTG 396v8 Assignment 1 Aug2019.docx - MKTG 396 Assignment 1 Select two competing brands in one of these product categories Airlines telecommunications

MKTG 396v8 Assignment 1 Aug2019.docx - MKTG 396 Assignment...

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MKTG 396 Assignment 1 Select two competing brands in one of these product categories: Airlines, telecommunications, cars, athletic shoes, financial institutes, fast food/coffee chains, mobile phones, grocery chains, computers, universities. Do the necessary research on these two brands and answer the following questions. NOTE: Answers to individual questions should not exceed 800 words. Clear and concise answers are encouraged. To avoid plagiarism, credit all sources you use , and format citations and references appropriately and correctly using style standards such as APA or MLA. The AU Write Site has a vast collection of resources that deal with documentation and plagiarism. As well, the Athabasca University Library has a collection of resources related to citing and referencing . University faculty and staff trace suspected cases of plagiarism, including partial copying of assignments from other students. Question 1 (20 marks) What are the value propositions (see p. 11 of the textbook) of each of the two brands? How do
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