MKTG 396 Assignment 1 Select two competing brands in one of these product categories: Airlines, telecommunications, cars, athletic shoes, financial institutes, fast food/coffee chains, mobile phones, grocery chains, computers, universities. Do the necessary research on these two brands and answer the following questions. NOTE: Answers to individual questions should not exceed 800 words. Clear and concise answers are encouraged. To avoid plagiarism, credit all sources you use , and format citations and references appropriately and correctly using style standards such as APA or MLA. The AU Write Site has a vast collection of resources that deal with documentation and plagiarism. As well, the Athabasca University Library has a collection of resources related to citing and referencing . University faculty and staff trace suspected cases of plagiarism, including partial copying of assignments from other students. Question 1 (20 marks) What are the value propositions (see p. 11 of the textbook) of each of the two brands? How do
You've reached the end of your free preview.
Want to read all 3 pages?
- Spring '18