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A1- Manage benefits Part BBenefit measurement planBenefit reference data1.Benefit reference number BRN 00012.Benefit titleThe title of the benefit is ‘Sales generation benefit’. 3.Benefit owner The owner of this benefit is the Zenith Builder Corporation which is involved in a project to have its sales increased to experience a subsequent increase in profitability. Benefit measurement plan 4.Metric Sales growth metrics will be applied to identify increased sales by the year 2020.5.How it is measuredThis will be obtained by calculating the average profit margin between the financial years 2016-2017 and 2019-2020. 6.Unit of measure The unit of measure applied will be dollars since it is the most accepted and stable currency.7.National or benchmarking performance data ifrelevant The market share for the company includes 39.8%, while the company’s revenue per year is 50.7 million dollars as per the 2016-2017 yearly report. This will serve as the bench mark for the new project.