Adverting MethodsThere are many forms of advertising, each form attracts a specific age group and a specific target market. This world is full of potential customers, but knowing who a company wants to target will ultimately lead to the most effect advertising method for that business. Social media advertising works best when targeting the Generation Y (Gen Y) and Generation Z (Gen Z) community. The majority of these generations spend a lot of personal time on electronical devices. These electronical devices connect them to similar platforms such as Facebook, Instagram, Twitter, Snapchat, Tumbler and more. Social Media advertising becomes an effective method when targeting these age groups. Large platforms like Facebook, and Instagram benefit a business because it draws customers to one platform, this makes social media advertising easier and more direct.TV advertising is very powerful, but it is only effective when targeting Baby Boomers, and the Generation X community. These are the two generations that tend to still watch TV
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- Spring '18
- John Royer