Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the provided template. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.In this assignment, you will create a Positioning Statement and Motto for one (1) of the following brands: Alfa Romeo, Google,orAmazon.com.Remember to only selectone (1)brand from the options below (click on Option A, Option B, or Option C to view each available brand).
1. Target Customers/UsersWho are the target customers for the company/brand?[Insert response]How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? [Insert response]
What would grab the customers/users’ attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived?[Insert response]What do these target customers’ value?[Insert response]2. Competitors
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- Spring '19
- Tom Pope