MARK101 Week 7.docx - 1 What are the levels of product...

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1. What are the levels of product? Which level(s) can be used to position (even differentiate a product)?2. By way of examples, explain the meaning of shopping products, convenience products, specialty products, and unsought products.
3. What are the three categories of business products. Give an example of each.
4. List the stages of the product lifecycle. Identify where the profit and loss situations are likely to occur. Identify and justify at least one marketing strategy for each stage of the product lifecycle.

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