BBA Model Project - Durex Condoms Increasing Consumer...

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Durex Condoms: Increasing Consumer Awareness in the U.S. Market
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Table of Contents Executive Summary p. 2 Company and Industry Analysis p. 2 PEST Analysis p. 5 Consumer Buying Behavior p. 6 Segmentation p. 7 Targeting p. 7 Positioning p. 8 Product Life Cycle p. 10 Product p. 11 Price p. 13 Place p. 13 Promotion p. 14 Conclusion p. 16 Works Cited p. 17 Exhibits p. 20 1
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