CHAPTER 6 from the book.docx - CHAPTER 6 from the book CEO’s Holden would take steps to better target its car at a more diverse group of customers in

CHAPTER 6 from the book.docx - CHAPTER 6 from the book...

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CHAPTER 6 from the book CEO’s Holden would take steps to better target its car at a more diverse group of customers, in keeping with the changing demographics of Australia, becoming a more relevant company. Determing who its customers are and then balancing the discrepancies between their needs versus wants is part of will help Holden mantaing its positioning as one of the leading Australian’s brands. It can satisfy young learners, young professionals. To better embed itself in the mind of their market segments, Holden build some interesting
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  • Three '11
  • mahhamde

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