Additional questions for case study presentations_as at 19th August 2019.pdf - Additional questions for case study presentations(as at 19th of August

Additional questions for case study presentations_as at 19th August 2019.pdf

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Additional questions for case study presentations (as at 19th of August, 2019 ): o Week 4 : Chapter 7: Case Study: The NZTA and ‘bloody legend’: the value of marketing research ; Additional Question: Explain why the approach taken by The NZTA was appropriate. In your answer identify the range of possibilities that are offered by marketing research tools and discuss the pros and cons of the tools for NZTA’s problem. o Week 5: Chapter 8: Case Study: A Recipe of success: Recipe to Riches; Additional Question: Identify and describe the components of a product as related to this case study. What are the branding choices that are available? Week 5 : Chapter 9: Case Study: The 3R Group; Additional Question: Explain the product life cycle of this product and describe the different groups of adopters (articulated by the diffusion of innovation theory) that are important to this brand over its life cycle . o Week 6 : Chapter 10: Case Study: Tiger Airways Suspension Crisis;
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  • Three '11
  • mahhamde

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