Assessment Summary.pdf - MARK1012 T3 2019 Assessment Details(see course outline for full details Course Learning Outcomes Program Learning Outcomes

Assessment Summary.pdf - MARK1012 T3 2019 Assessment...

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MARK1012 T 3 2019 Assessment Details (see course outline for full details)
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Course Learning Outcomes Program Learning Outcomes Course Assessment Item On successful completion of the course, you should be able to: This course helps you to develop the following Program Learning Outcomes: This learning outcome will be assessed in the following items: Describe core marketing concepts PLO 1: Business knowledge PLO 3: Business communication PLO 5: Responsible business practice Quizzes 10 Minute Debrief In tutorial (case study) Final case study assignment Understand the notion of value creation, value communication , value delivery and value capture PLO 1: Business knowledge PLO 2: Problem solving PLO 3: Business communication PLO 5: Responsible business practice In tutorial (case study) Final case study assignment Make marketing-based decisions PLO 2: Problem solving PLO 3: Business communication PLO 5: Responsible business practice PLO 6: Global and cultural
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