marketingplan MGT.docx - 3.0 MARKETING PLAN 3.1 MARKET SIZE 3.1.1 Population in Kota Bharu Year Place 2012 2013 2014 2015 2016 Bachok 142,100 146,000

marketingplan MGT.docx - 3.0 MARKETING PLAN 3.1 MARKET SIZE...

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3.0 MARKETING PLAN 3.1 MARKET SIZE 3.1.1 Population in Kota Bharu Place Year 2012 2013 2014 2015 2016 Bachok 142,100 146,000 149,900 153,800 157,700 Kota Bharu 509,600 522,000 534,500 547,200 560,100 Machang 101,300 103,900 106,400 109,000 111,700 Pasir Mas 212,000 217,300 222,800 228,300 233,800 PasirPuteh 134,200 137,700 141,100 144,600 148,200 Tanah Merah 133,400 136,700 140,000 143,300 146,700 Tumpat 137,200 177,700 182,200 186,800 191,400 GuaMusang 103,300 106,000 108,800 111,700 114,500 Kuala Krai 120,800 123,700 136,500 129,500 132,400 Jeli 48,000 19,300 50,600 51,900 53,200 KELANTAN 1,641,900 1,690,300 1,772,800 1,806,100 1,849,700 Total population in Kota Bharu: 560,100 (in 2016) Let’s assume that only three percent of this population buy this type of products. If the price of the product is RM5.00 , the total of the amount controlled by the market will be = RM5 x (0.03 x 560,100 ) = RM 84,015
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3.2 MARKET TARGET To ensure that marketing effort fulfil customers’ needs and wants as well as bring profits, we have taken steps to identify and focus our effort on a selected group of bread lovers. This is to ensure that the marketing efforts taken are within our scope and capabilities of our business. Target market is defined as the group of bread lovers with needs and wants that can be satisfied by business through supply goods and services. With a clearly defined target audience, it is much easier to determine where and how to market our company.
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