chapter 8.docx - 1 QUESTION 1 When Coca-Cola introduced Surge a new citrus soft-drink what type of strategy was being pursued b Business-level strategy

chapter 8.docx - 1 QUESTION 1 When Coca-Cola introduced...

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QUESTION 1 1. When Coca-Cola introduced Surge, a new citrus soft-drink, what type of strategy was being pursued? b . Business-level strategy QUESTION 2 1. Which of the following refers to the planning and decision making that lead to the establishment of the organization's goals and of a specific strategic plan? b . Strategy formulation QUESTION 3 1. When properly managed, _____ can create additional value with existing resources, providing a big boost to the bottom line. d . synergy QUESTION 4 1. Which strategy can be profitable for an organization when customers are loyal and willing to pay high prices? d . Differentiation QUESTION 5 1. When AT&T decided to buy Media One, a cable company, it was pursuing a(n) _____ strategy. d . corporate-level QUESTION 6 1. Semway, a regional bank, recently announced that it would soon begin offering financial planning services. This is an example of which of these? b . Related diversification QUESTION 7 1. Fred has been assigned to conduct a SWOT analysis for his organization, Acme, Inc. As part of this assignment, Fred will: e . search for the strengths, weaknesses, opportunities, and threats that impact his firm. QUESTION 8 1. With a(n) _____ strategy, the organization concentrates on a specific regional market or buyer group. c . focus QUESTION 9 1. Which of the following pertains to the organization as a whole?
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a . Corporate-level strategy QUESTION 10 1. Techniques used to monitor external environments include: a . hiring scanning organizations. b . hiring the competitive intelligence professionals. c . government reports. d .
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