Ses 16-18 Fashion icons.personalities.ppt - FASHION ICONS...

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2 GIORGIO ARMANI Italian fashion designer born in Piacenza in Italy on 11 th July 1934. He joined a design house Nino Cerruti in 1961 & learned his trade staying there till 1970. He began to freelance & in 1974 he established a menswear label & created his first collection under Armani label with his partner Sergio Galeotti. He added women’s wear in 1975. His fame as a designer initially lay with his menswear designs. They were classic tailored & flattered the men who wore them as well as being supremely comfortable. It was in 1980s that he really made his name. He produced “diffusion lines” cheaper version of his clothes with brands like Emporio Armani & Armani jeans & used his haute couture which was worn at oscar’s to sell these lower price clothes as well as other lifestyle products produced under Armani house. Power dressing was in & Armani’s tailored clothes were a subtle sophisticated expression of this.. He used silk lined cotton & mixtures of velvet, wool & linen. Whatever he chose to offer , he was praised for that sense of relaxed comfort He has received many international awards, including a CFDA Lifetime Achievement Award. His tailored style set international trends & is still considered elegant
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4 GIANNI VERSACE Usually referred to as Versace , is an Italian fashion label founded by Gianni Versace in 1978 by opening a boutique in Milan's Via della Spiga . It became a successful women’s wear business & the company added men’s wear in 1979. Gianni Versace was killed by Andrew Cunanan on July 15, 1997 . His sister Donatella Versace, formerly vice-president, then stepped in as creative director of Versace and his older brother Santo Versace became CEO . Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.
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5 There are several lines which make up Versace Group They are:
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  • Spring '17
  • b.banarjee

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