Ses 3-8 Fashion as stimulis for Global business & vive-versa.ppt - FASHION AS A STIMULI'S FOR GLOBAL BUSINESS VICE-VERSA FASHION MOTIVATING

Ses 3-8 Fashion as stimulis for Global business & vive-versa.ppt

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FASHION MOTIVATING CUSTOMERS TO INDULGE World apparel market is largely influenced by factors, such as, globalization, ever changing consumer preferences, levels of disposable incomes, dynamic business practices, fashion trends, and technological developments in fabrics. Economic slow down Impacts retail Many businesses depend on retail.
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MODERN CONSUMER Extremely Brand Conscious Fashion emerging as “Self Expression” – Strong Demand for Unique Apparel Designs Newness (change) is the order of the day
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Friday Dressing Concept Driving sales in Casual Market Expanding Sales of T- shirts at the cost of Business wear
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MEN'S WEAR Men's apparel market has grown Demand for comfort wear and casual wear is rising across the world. Formal apparel for men has found its way into the market, in the form of improved suits, shirts and ties. Men's and boy's apparel segment is influenced by changing consumer attitudes and evolving lifestyles, as seen in the rising demand for specific wear for business, casual and weekend activities. Development of innovative sportswear, incorporating novel designs and fabrics, is also finding favour among male purchasers.
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FASHION APPARELS – WOMEN TRENDS A major growth area for the segment is emerging from 'mature' (women over 30 years) category.
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  • Spring '17
  • b.banarjee

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