MGNT102 Notes.docx - MGNT102 Notes Week 1 Communication Foundations Forms of Communication Communication is an ongoing process People use symbols to

MGNT102 Notes.docx - MGNT102 Notes Week 1 Communication...

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MGNT102 Notes Week 1 Communication Foundations Forms of Communication Communication is an ongoing process. People use symbols to represent their: - Feelings - Ideas - Values & - Perceptions These symbols are in the form of: - Verbal communication (spoken or written) - Nonverbal communication - Graphic communication Communication Types Dwyer (2016) identifies four types of communication: 1. Intrapersonal communication: is communication with oneself through the process of thinking and feeling. This style of communication creates a person’s self-concept and processes information. By taking the time to think, plan and interpret ideas and messages, individuals learn more about self, others and the situation because they have the time to absorb new ideas and to plan actions. 2. Interpersonal communication: involves interaction between two people on a one-to- one basis or in small groups. In this style of communication you communicate with at least one other person. Staff instructions, briefings, feedback and customer relations are e.g. of this style. 3. Public communication: originates from one source and takes place when the organisation communicates with a number of receivers. This communication can be either to receivers within the organisation. Williams (1996) identifies the need for people to think critically and understand their audiences when using persuasion techniques in both internal and external communication. The three forms of communication – verbal, nonverbal and graphic – are all used by those who have responsibility for communicating effectively within and outside the organisation. Communication is the public face of a company. 4. Mass communication: contacts the organisations public – for e.g. public relations, annual reports, advertising and websites. Mass communication through traditional media such as newspaper and television broadcasting is now complemented by the newer electronic and technologically mediated communication technologies.
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Communication Models and Theories - Communication: a dynamic, complex, interactive process - A communication model: a simplified representation of the main elements in the communication process However… - A model cannot be regarded as a complete guide to how communication works Communication models include: 1. Lasswell: one way transmission 2. Shannon & Weaver model: recognised noise 3. Berlo: SMCR: source, message, channel, receiver 4. Foulger: ecological model of communication 5. Dance: helical spiral Lasswell Who (speaker) What (message) Channel (or medium) Whom (audience or listener) = Effect Shannon-Weaver Berlo
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Foulger’s Model - Ecological model of communication - Creators and consumers - Constructs: message, language, and medium Dance Dywer’s model The Communication Process
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Communication Components - Sender o Encodes message o Selects channel - Receiver o Decodes message o Provides feedback - Noise o Interrupts the message o Interferes with effective communication Noise 1. External elements inhibiting communication o Physical noise such as traffic, rain/thunder, phones ringing, crowds,
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