BUAD497 Syllabus Spring 2019 11.27.18 (1).pdf - BUAD 497 Strategic Management(4.0 units Syllabus – Spring 2019 Sections T/Th 4:00 – 5:50(15098 JFF

BUAD497 Syllabus Spring 2019 11.27.18 (1).pdf - BUAD 497...

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1 BUAD 497: Strategic Management (4.0 units) Syllabus – Spring 2019 Sections: T/Th 4:00 – 5:50 (15098) JFF 241 T/Th 6:00 – 7:50 (15104) JFF 241 Instructor: Professor Deborah Glynn Office: ACC B1F (Basement) Office Hours: Th 2:00 – 3:00 and by appointment Email: [email protected] Phone: 213-740-0728 (MOR Main Office) Course Description This course introduces the key concepts, tools, and principles of strategy formulation and competitive advantage. It is concerned with managerial decisions and actions that affect the performance and survival of business enterprises. The course is focused on the information, analyses, skills and business judgment managers must use to craft strategies to maximize long-term profits in the face of uncertainty and competition. Strategic Management (BUAD 497) is an integrative and interdisciplinary course. It assumes a broad view of the environment that includes suppliers, buyers, competitors, the economy, technology, capital markets, the government and global forces and views the external environment as dynamic and characterized by uncertainty. The course draws together and builds on all the ideas, concepts, and theories from your functional courses such as economics, accounting, finance, marketing and statistics. The course takes a general management perspective, viewing the firm as a whole, and examining how policies in each functional area are integrated into an overall competitive strategy. The key strategic business decisions of concern in this course include selecting competitive strategies, creating and sustaining competitive advantages, defining firm boundaries and allocating critical resources over long periods of time. Decisions such as these can only be made effectively by viewing a firm holistically , and over the long term. Prerequisites. The course prerequisites as listed in the USC catalogue are as follows: one from (ACCT 410 or BUAD 281 or BUAD 285b or BUAD 286b or BUAD305) and (BUAD 304 and BUAD 307) and one from (BUAD 215x or BUAD 306) and one from (BUAD 302 or BUAD 302T). Corequisite : BUAD 311 or BUAD 311T. Learning Objectives Theory and Concepts. BUAD 497 provides the key concepts, tools, and principles of strategy formulation and competitive advantage. The course covers theories for in-depth industry and competitor analysis, for analyzing the impact of various forces (e.g. technological advances, government regulation etc.) on industry competition and evolution and for anticipating and predicting future industry developments. The course also examines the economic underpinnings of competitive advantages and the fundamental conditions that allow firms to create and sustain advantageous strategic positions. The course also covers concepts and theories for corporate strategy decisions such as diversification and vertical integration and global strategy decisions such as international expansion and growth.
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