BSBPUB402-Carol.docx - BSBPUB402 Develop Public Relations Campaigns Assessment task 1 1 Conduct further research online and gather more

BSBPUB402-Carol.docx - BSBPUB402 Develop Public Relations...

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BSBPUB402 Develop Public Relations Campaigns Assessment task 1 1. Conduct further research online and gather more information/facts McDonald’s case in Tecoma in the Dandenong Ranges: Local protestors claimed that the business did not fit the city’s characteristics and they would do everything to see the business go broken. Although the protestors were not the majority they made loud noise against it. Supreme Court decided in favour of McDonald’s through mediation however the case extended through 8 other lawsuits against 8 protestors who were trying to impede customers to go inside the store. - dandenong-ranges/5371408 - statements/2013/mediation-resolves-tecoma-8-legal-case-with-mcdonalds/ Vodafone: A Vodafone store employee who described himself as the telco's "social media expert" and "ambassador" decided to write against customers who were not familiar with smart phones.
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The sequence of bad Twitters and other social media posts made the company lose 600,000 after the issues raised publicly. The company later claimed that his view did not represent company’s behaviour and perspective. Qantas: The company ignited a Twitter campaign to use a hashtag for luxury promotion during an industrial relation battle against their own employees which was not very well accepted by the public and customers.
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