Week 8_International Strategy_Dist(2).pdf - International Strategy MM 4311 Strategic Management Fall 2019 Today’s Agenda Why do firms go international

Week 8_International Strategy_Dist(2).pdf - International...

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International Strategy MM 4311 Strategic Management Fall 2019
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Today’s Agenda Why do firms go international? How to manage an international company? How should a firm enter a foreign country? 1
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Hollywood Goes Global Hollywood movie: The quintessential American product However, non-US sales increased: 50% in 2000, and 70% in 2010 Altered global strategic focus Movies that fit the global market by adapting foreign scripts, hiring international actors/actresses…etc. Treat emerging markets as focal targets Not just filmmaking industries, but also the electronics industry (example: Korea, China), and auto industry (example: India) Key questions: How can a company compete effectively in a global market place? 2
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