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Unformatted text preview: 2HBR-CompetingOnAn; X Syllabus Comercio Internaci + V X O 5 de 12 0 + Ajustar a la pagina [ Vista de pagina A' Lectura en voz alta Agregar notas ample, or average order size. But analytics historically depended on art rather than sci- competitors look well beyond basic statistics. ence-can be improved with sophisticated These companies use predictive modeling to quantitative techniques. These organizations identify the most profitable customers-plus don't gain advantage from one killer app, but those with the greatest profit potential and rather from multiple applications supporting the ones most likely to cancel their accounts many parts of the business-and, in a few They yes, being rolled out for use by customers acqu USO GENERALIZADO DE MODELOS Y OPTIMIZACION. I suppliers. alyz Estos modelos predictivos sirven para identificar clientes JPS embodies the evolution from targeted cally lytics user to comprehensive analytics com- und LOS COMPETIDOSRES ANALITICOS. Usan: itor. Although the company is among the mize -modelos predictivos para identifica a clientes mas ld's most rigorous practitioners of opera- min rentables . sim -clientes con mayor potencial de ganancias is research and industrial engineering, its ca- ilities were, until fairly recently, narrowly arou -clientes con mayor probabilidades de cancelar sus cuentas. used. Today, UPS is wielding its statistical time OPTIMIZACIONAS DE SUMINISTRO, para: I to track the movement of packages and to each icipate and influence the actions of peo- ate complex models of how their operational ple-assessing the likelihood of customer attri- costs relate to their financial performance. tion and identifying sources of problems. The Leaders in analytics also use sophisticated UPS Customer Intelligence Group, for exam- experiments to measure the overall impact or ple, is able to accurately predict customer de- "lift" of intervention strategies and then apply fections by examining usage patterns and com- Employees hired for their the results to continuously improve subse- plaints. When the data point to a potential expertise with numbers quent analyses. Capital One, for example, con- defector, a salesperson contacts that customer ducts more than 20.000 experiments a vear. to review and resolve the problem. dramatically Escribe aqui para buscar Si Ko ew ? ~ 0 X (7 41 ) ESP 14:04 21/10/2019 E...
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