Porsche911.pptx - Is PORSCHE killing the golden?goose...

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Is PORSCHE killing the golden goose ?
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Porsche History Key facts about your topic Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs and sedans. Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE. the first sport car is 911 in 1962. Founded: 1931 Revenue: €103 Million EUR (2018) Headquarters: Stuttgart, Germany Founder: Ferdinand Porsche Parent organization: Volkswagen Group Latest model: 2019 Porsche Cayenne, 2020 Porsche 911, 2019 Porsche Macan, 2019 Porsche 718, 2019 Porsche Panamera, 2016 Porsche Cayman, 2...
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Summery of the case
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Question 1 Porsche pursued a focused differentiation strategy. Using a clear strategic profile as a focused differentiator. Porsche was very successful and very profitable. More recently, the Porsche brand is repositioning itself from focused differentiation to broad differentiation by changing its competitive scope. What are the risks inherent in such a strategic positioning? What are the benefits? Do you
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