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Unformatted text preview: AaBbCcDdEe AaBbCcDdEe AaBbCcDc AaBbCcDdEf Aal Normal No Spacing Heading 1 Heading 2 Title xes, and improvements, choose Check for Updates. 1. Will small continue to be beautiful in this case? Create a SWOT analysis and a potential strategic approach using this to guide your thoughts. What would you focus on as the major priorities and in what order and why? STRENGTH WEAKNESS 1.BCB understood the cultural diversity of India 1.Limited menu at slightly higher prices, hence not leading to increasing the clientele base. 2. They had a secret recipe for chutney and their USP which was the customers' favourite. 2. They had limited shop space which gives them only small working space. 3. They had an in-depth understanding of the coffee industry in India. 3.BCB is losing the ability to attract the younger generation to new entrants due to varying taste 4. Good management team who are able to take of millennials. quick and critical decision when it matters. 4.Lack of financial resources for expansion 5.BCB has the experience in preparation of the making location far from its loyal customers. India local dishes. OPPORTUNITIES THREATS 1. There is a huge market opportunity available 1. Entry of foreign brands and multinational for both vertical and horizontal expansion. companies in the food industry especially of fast food services poses a threat to BCB 2. An opportunity to grow the business by targeting the youth. 2. Globalization has affected the eating habits of the younger generation giving them a high 3. BCB is already a house hold name in Bangalore affinity for the westernized and processed food. and therefore creates opportunities for growth. 3. The fear of losing the millennials to fast food 4. Opportunity to utilize the business expertise of companies. the family members. 4. The aggressive promotions and product 5. Increasing per-capita income and increased offerings of MNCs are poaching the millennials urbanization gives an opportunity to grow the away from traditional restaurants. market base. d Kingdom) Focus...
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