BSBSLS501-class activity 1 - Copy.odt - BSBSLS501 Develop a sales plan Name Puja Thapa Class Activity 1 Q No 1 What is a market segment and how does

BSBSLS501-class activity 1 - Copy.odt - BSBSLS501 Develop a...

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BSBSLS501 Develop a sales plan Name: Puja Thapa Class Activity 1 Q. No. 1. What is a market segment and how does segmenting a market aid in planning a sales strategy? Ans: A market segment is a group of individuals, families or communities who shares the common needs, characteristics, or behaviour in relation to a given sets of marketing efforts. Segmenting a market aid in planning a sales strategy by involving the division of a broad target market into the groups of customers with common needs for relevant goods or services as well as by identifying the specific customers types who will be more interested or responsive to that particular product. Q. No. 2. What market-based information is needed by a sales team so they can make sound marketing and sales strategy decisions? Give at least five examples. Ans: Customer/consumer preference of wholesale/retail channel Customer/consumer awareness Customer/consumer issues and concerns Perceptions of product/service performance
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