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Entrepreneurial Behaviour and Barriers to corporate entrepreneurship- A case study of L’oreal
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Table of Contents Introduction ................................................................................................................................ 3 Corporate Entrepreneurship Principle followed by L’oreal ....................................................... 3 Analysis of Entrepreneurship opportunities present before L’oreal ........................................... 4 Barriers to corporate entrepreneurship faced by L’oreal ............................................................ 5 Strategic recommendations for L’oreal in order to mitigate barriers ......................................... 6 Conclusion .................................................................................................................................. 7 Reference List ............................................................................................................................ 8 2
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Introduction In the modern business context, the term ‘entrepreneurship’ becomes excessively familiar than the last few years, however, for many people, this is still an emerging topic of enquiry. Based on some of the recent evidence of a number of larger organisations, it can be stated that currently business researchers provide their attention on the exploration and explanations of the entrepreneurial prediction associated with several aspects, such as creation of new venture, growth, development, innovation, and so on. According to the viewpoints of some business developers, it can be stated that entrepreneurship is not any business attitude; it is actually a state of mind of the business personnel. However, as mentioned earlier that many people do not have any clear idea about the entrepreneurial attitudes, therefore, organisations often face several barriers due to these entrepreneurial concepts. The report highlights the entrepreneurial concepts and the barriers regarding this matter faced by the renowned organization, L’oreal. Corporate Entrepreneurship Principle followed by L’oreal The main concept of corporate entrepreneurship followed by L’oreal is dependent on a number of progressive business elements; such as strategic renewal, innovation, and corporate venturing. Corporate entrepreneurship is often termed as intrapreneurship, as it only occurs inside the established organisations. Evidence suggests that every organisations want innovation and organic growth in their operational process, but in most cases, they do not have proficient supports for increasing and upholding the growth factors over time. As per the statement ofArdichvili et al. (2003), focusing only on innovations is not sufficient for improving the positional aspect in the modern competitive corporate world. 3
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Figure 1: Corporate Entrepreneurship (Source: Ardichvili et al. 2003, p.108) In order to maintain or improve the business standards of L’oreal , organisation requires building some innovative strategic frameworks for accelerating their new business growth.
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  • Fall '17
  • Jeff Ratcliff

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