BUSINESS PLAN.docx - French Caribbean Restaurant 1 Introduction In this globalised business environment all organisations are constantly struggling to

BUSINESS PLAN.docx - French Caribbean Restaurant 1...

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French Caribbean Restaurant 1
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Introduction In this globalised business environment, all organisations are constantly struggling to gain competitive stability within the market. In this context, restaurant business can be sufficient to gain an effective industrial market performance. The scope of a restaurant chain in the UK market is attractive over the last years. Therefore, business entrepreneurs have planned to open a French-Caribbean Restaurant at Farnborough town, which is located in Northeast Hampshire. The Start-up managerial team has proposed company name primarily as ‘Quagan’. Farnborough is well known for the association and support from aviation such as Royal Aircraft, Farnborough Aerodrome and Airshow. In each year, 55% tourists increase is reported in this city, and it will be supportive for getting upward profit growth within the market. The main agenda of this company is to give a wide number of choices to consumers according to their food culture. Figure 1: Company Logo (According to first draft plan) Mission statement The concept behind the deliverance of French–Caribbean taste in the market borrowed from the distinct food culture of the consumers in the different region. For instance, seafood served in the Caribbean with distinct ingredients and spices. This food is the very important aspect in various family tradition as well as Caribbean culture. Also, this taste culture is comprised of indigenous, Chinese, European, African and American influences. Therefore, business managers have 2
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selected this food culture along with existing French tradition for gaining a positive market reputation as well as growth within the industry. Vision and objectives The service objectives of Quagan are as follows:- To create the restaurant environment, which is for handling consumer expectations To increase per year sale up to 25% through word-of-mouth referrals and superior performance To maintain food cost under the revenue of 35% To gain average sales between £1,600,000- £2,300,000 per year To expand the market in other regions Quagan will build a sufficient customer base. For that purpose, the organization has selected an excellent location through understanding the demographics at all levels. In addition, aggressive marketing program can be handled by experienced employees. These factors will be effective fir gaining desired business outcome. •Customer/Market analysis Market research allows a company to prepare a structured agenda for the positive business approach. This task supports the organization to recognize the organizational capability as well
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  • Fall '17
  • Jeff Ratcliff

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