CLC - Communication Campaign Project^J Part 4 (1).docx - CLC Communication Campaign Project Part 4 Communication Campaign Project Part 3 The Blue Team

CLC - Communication Campaign Project^J Part 4 (1).docx -...

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CLC - Communication Campaign Project, Part 4 1 Communication Campaign Project Part 3 The Blue Team: Aubrey Odom, Amanda Perez, Mollie Ouellette, & Claudette Henderson COM-475 September 27, 2019 Communication Campaign Project Part 4
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CLC - Communication Campaign Project, Part 4 2 Media Use “Did you know that 78% of businesses have dedicated teams for their social media? Digital Marketing Institute, 2019).” There are many ways to advertise whether it be on the radio, in a magazine, or even on TV. But one of the best and fastest ways to advertise in this day and age is on social media. Most of the public is spending their time on social media across the globe. By 2021, the number of worldwide social media users is expected to reach about 3.1 billion people. With so many consumers using social media every day, this presents a great opportunity for companies to reach their online audience (Smith, 2019). In order to maximize the campaign and spread the word, Facebook and Instagram are easy options. One can choose to have either a promoted or sponsored post that displays a picture and has more visibility than an unpaid post. This message needs to be well crafted in terms of audience-centeredness and be eye catching at the same time; making it attention grabbing and memorable. Once interest is piqued, people can view quick notes and important information that
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