9920- A1 Research PlanTemplate (Bring Document for Consultation Sessions).docx - CAES 9920 CSR Paper Research Plan 1 Industry focus and examples

9920- A1 Research PlanTemplate (Bring Document for Consultation Sessions).docx

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CAES 9920 CSR Paper Research Plan 1. Industry focus and examples Beverage Industry (coffee) e.g. Starbucks, Nestle, Nespresso, Smucker’s, Costa Coffee 2. Company performance defined (financial? Reputation? Employee welfare? Engagement from society) scope (long-term profitability? Public reputation/image? Employee benefits and productivity/) How do you seek to define performance? Why? How is this area of company performance important in the industry you’re planning to examine in your essay? Coffee industry (manufacturing and service providing) Ultimate goal: financial benefits - Company’s reputation, image (strengthen customer loyalty) - Employee satisfaction (motivation to work) - Industry sustainability (long-term profitability) 3. Examples of CSR initiatives found in industry and their impact on company performance (relief for disaster victims, environment, education, related to health, employees (safety), dental medical care) What examples of CSR initiatives can you find in the industry you’re examining? How do the impact on the area of performance you are trying to study?
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