3 companies.docx - Gallego 1 Sabrina Gallego Briana R Wyatt...

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Gallego 1 Sabrina Gallego Briana R. Wyatt Marketing essentials 10 October, 2015 My 3 companies YSL is a major luxury brand with competitors such as Versace, Valentino, and Prada. YSL first presented his collection on January 29th,1962, for his new company. He was the first to open a ready-to-wear boutique independent of his couture house. One of the brand's biggest accomplishments was the masculine-feminine tailored pantsuit. He revolutionized and defined women wear in suits in a chic way in a rising feminist era. He was always concerned with comfort of women which is where I present to you a new line of footwear. A recent study has shown that women who continually wear heels are getting what is called a “stiletto lift” . It is an injection placed in the ball and heel of a foot to deal with chronic foot pain. The procedure costs from $750-$1500, depending on the damage to tissue and only lasts for one year. Which is why YSL whose mission it is to find innovative, comfortable, and luxury for women will revenue by creating a new line of footwear that is stylish, sensible and most importantly safe. These shoes come with hidden cushions at the ball of the foot and heel, have a more flexible arch area and thicker heels. These are the focal points of injury of women and will solve the pain of customers
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